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Adebayo umoja

Bayo brings a truly fresh perspective to storytelling. Coming out of Washington DC as a former community organizer and educator, a sense of profound authenticity permeates his music videos, commercials and documentaries. With projects like Broccoli City, including performances by Cardi B, Migos and Miguel, to commercials for the US Merchant Marine Academy, and his more recent work on sex trafficking, he crafts stories that ring true with unblinking honesty. His understanding, and compassion for the human condition, centers his vision.